Since the dawn of civilization, to this day, there have been numerous events that have influenced the development of society. For example, the 20th century was marked by industialization, the centuries before that by movements such as the Renaissance.
Referring to past periods, we can notice a steady and continuous development conditioned by discoveries that have radically changed the world and the life of contemporary man.
However, since the advent of the Internet in the late 20th century, technology and ways of communication have experienced exponential growth in a very short period of time.
This is why the modern times can be characterized as a digital era.
If we, as individuals and society, want to keep up with the times, we must respect, understand and follow the trends and rules imposed by the contemporary demands.
Digital education is a necessity of the modern world.
Knowledge and use of digital tools represents a crucial instance that affects the success of business.
How important is digital presence for business?
The digital presence in the sphere of business represents the visibility of business in the digital world. In this regard, digital channels refer to all traditional and non-traditional media.
The Internet provides countless opportunities for advertising and communication with other businesses, potential and existing clients, and much more.
In the context of the Internet, the digital presence includes several different components. In summary, they represent the impression that your brand or business leaves in the online space. You can make an impression through content marketing, your website, search engines, as well as other types of digital media and platforms.
Each component of the digital presence plays an important role in defining the image you present to the audience.
For this reason, it is necessary to pay special attention to the creation of a digital identity.
5 ways to provide online presence
Do you want to ensure a permanent online presence? It is essential that you use the tools as well as the platforms presented below.
In this regard, as a business or a company that keeps up with the times, you should have/use:
-Blogs and other content for educational, entertaining and/or informative purposes
-Profiles on social media
- Paid ads
The above mentioned can significantly affect the way current and potential clients and associates perceive your business.
Modern website design
You have probably, at least once in your life, looked up a company online.
If you are like most people, your perception of the quality of their offer will depend on the website. If the business does not own a website, the credibility of the company is questionable.
Also, if the website exists, it is possible that it is not modernized and in accordance with modern visual trends. We perceive a company with such a website as outdated. As a result, we often lose interest in their products or services.
So, having a professional website is a must for those who want to reap the benefits of an online presence. A quality website will elevate business regardless of the sphere. Whether you have a startup, an NGO, a company that has been in business for a long time, the website is a window into the online world and the first link between the client and the company.
Don't have a website? Laganoo creates professional-looking websites fit to the highest standards.
Blog as a content marketing tool
Content marketing can be a powerful marketing tool. Blogs, articles, and other written content are both a channel for delivering messages, and a tool to help you market keywords. As an integral part of SEO optimization, keywords can significantly contribute to the visibility of your content.
BONUS tip: There are tools that can help you find the right keywords for your business. The most popular tool that offers numerous options for content analysis and optimization is Semrush.
If you want to leave SEO optimization to experts, you're in the right place. Laganoo team helps its clients stand out from the crowd and outperform the competition in search results.
Don’t disregard the importance of social media
Social networks are platforms where traffic and information exchange multiply on a daily basis. Each of the social networks is popular among specific demographics. Instagram is more receptive to the younger population, Linkedin and Facebook to somewhat older, turned to family and business values and interests, Pinterest attracts creatives and so on.
Accordingly, companies make a decision on which platforms they will establish a presence and communication with potential customers and consumers.
More than 58% of the world's population uses social networks, with an average of 2 hours and 27 minutes a day (January 2022)
These statistics suggest that, if you haven't already, consider positioning your business on one or more social networks.
As a company that has recognized the importance of social media presence, Laganoo offers Social Media Management packages to fit your specific needs. See the offer here.
4 out of 5 marketers would rather give up social media than email marketing.
This does not mean that social networks are not effective in achieving communication with clients. But, unlike social media, email marketing provides additional benefits. Those include a personalized and professional approach to communication that can distinguish your business from the competition.
55% of people check their email before they go to work. Most of them do this before they read the news or see what's up on social media.
This is why a large number of business pay special attention to communicating with clients via newsletters.
Want to be recognized for your professional and personalized emails? Try out the Laganoo email marketing platform that provides this and more.
Paid ads are a necessity of online presence
Paid ads are the most effective way to reach potential customers, achieve sales and other business goals quickly. In the context of marketing, it is really necessary to invest money in order to achieve visible and lasting results. Also, you should be aware that it takes time to harvest the fruits of marketing.
For more information on this topic read our blog: When to expect first digital marketing campaign results?
You want to exploit all the potential of digital marketing, and you don't know where to start? Take advantage of free consultations with Laganoo team . Start a successful business adventure with us.