Is it safe to shop online in 2022?
It is a well-known fact that with the COVID-19 pandemic, online sales have reached a new record high. Many of us spent time in our homes and resorted to online commerce as a safer solution than going to the store. In many countries of the world, this has led to an increase when it comes to online shopping.
Source: Country 2020
With the increase in Internet services use, there is also growing concern about Internet security. More Internet users, on the one hand, means an increased number of online scams on the other hand. Unfortunately, fraud is something that we will not be able to eliminate completely in the near future.
For this very reason, we need to learn how to identify them, in order to avoid attempts at fraud and data abuse. There is no need to be worried, because today we will inform you about this topic. Then, you will be able to easily identify suspicious online interactions.
In response to an 18% increase in online fraud in just one year of COVID-19, there was also an increase in the online fraud prevention budget (for more than $5 million).
Safety is one of the most important things when it comes to browsing the Internet. Clients who visit your website will not stay on it for long unless they feel safe.
In this blog, you will read about:
The most common forms of online fraud
How to protect your data and customers on your website
How to keep your website secure
You've encountered one of these types of fraud at least once in your life
With the increase in the use of internet services and online sales, types of potential fraud are also increasing. In the last few years, however, a few of them are more prominent than others. But the good news is that most of them can be easily spotted or prevented. Hacker attacks can involve fraudulent transactions, data theft, identity theft, and more.
The methods used by scammers are varied and may include stealing personal data, while some are not that easy to notice at first glance. For this reason, we'll talk about what to look out for and how to identify suspicious content.
This type of fraud refers to a method in which hackers redirect traffic from the desired to a fake web address. This happens without the knowledge and consent of a user. The fraudulent website can happen to look exactly the same as the real one. Still, with a few key differences. The first concerns the functionality, that is, the fake website exists only for the purpose of downloading personal data against your will.
Another key difference, which you may miss if you don't pay attention, is the domain. A domain is a unique web address, and there are no two same domains in the world. In this regard, the fake website will have a different domain than the original one. If the website you want to visit has a laganoo.com domain, the fake website could be lagano.com, for example.Differences are often very subtle. So when you visit a website, pay attention to whether the domain is correct or not. Otherwise, hackers may misuse your information.
Payment card fraud
This happened to all of us: we are casually strolling around when we notice that our card is missing. The lucky ones realize that they’ve just forgotten it at home. Others, like me, come to realize that it had been stolen. In the meantime, I found out that somebody used it and there had been a cash outflow from my bank account. In this and similar cases, banks issue a refund.
Sometimes, hackers who manage to get your card data illegally ask for a refund for the purchase they made using your card. In this way, they can “make” money, while you can encounter problems in the future. This can happen due to banks not believing that the fraudulent request for cash return is not made by you. Banks may ask you to return any money for which “you” have illegally requested a refund.
Who took my identity?
Identity theft is perhaps one of the most well-known online scams. Most internet users primarily want to prevent that from happening. Identity theft is surely not a pleasant thing for anyone. The person who steals your identity can do many things, acting on your behalf, without you even knowing about it. They can create accounts and act as you while communicating with people on the internet, among other things. For business owners, this can be a particularly unpleasant situation. Business owners can be perceived through the actions of the person who abused their identity. Identity theft is not only the most notorious, ut also the most common form of internet fraud.
As many as 71% of all online scams involve identity theft. Izdvojiti kao važnu činjenicu u blogu
Hacking of online accounts
After the misuse of personal data, this is the most famous form of Internet fraud. Account hacking may refer to taking control of your social media profiles. In addition, hackers can log on to other accounts and misuse information they find there.
What if your device gets infected?
Just as living beings can catch a virus, so can your devices. Viruses can be found on both your mobile and computer devices. If your device has been attacked by a virus its performance could be compromised. For example, when you want to visit a certain internet page, a virus can redirect you to an unwanted one. Also, you may see spam ads appearing everywhere, or your may notice that your device has slowed down for no particular reason. There are different types of viruses, many of which are harmless, and they condition minimal changes to your computer. Others are a little more dangerous, but they "attack" less often.
As a business owner, if you follow simple tips for the security of your website, you can easily protect yourself and your customers from potential attacks. Hacker attacks most often happen when internet users don't recognize compromised software in time. Luckily, this can easily be avoided. But when educating yourself, it is important to do it from credible sources.
Did you know that as many as 57% of young people get informed through social networks? And on these platforms, fake news is much more prevalent than credible sources.
Here's how to protect yourself and your website visitors
As a business owner, applying security practices to your website will prevent unwanted attacks by hackers. This includes the prevention of all the frauds we have talked about. As a result, visitors to your website will feel confident, which will increase your credibility. Internet security is one of the most important aspects when using the Internet in 2022. Here is how you can protect your, and your customers' data on the website.
Have you heard of the term “firewall”?
This term is used in the context of ensuring security on the website itself. We can describe a firewall as a membrane that does not allow hackers and scammers to access data on the site. By tracking all content that comes to your website, the firewall only allows secure content to interact with it.°Integrating this option on your website is important because it is compliant with security regulations all online businesses must comply with.
If you create your online store using the Laganoo platform, you don't have to worry about this step. A firewall is automatically integrated into it.
Make sure to identify your website visitors
Two-factor authentication sounds like something very complicated, doesn't it? However, it is something that you encounter very often while browsing the Internet. If you need to verify your identity in two different ways when accessing a specific site, you've seen a two-factor authentication in action.
Let's make it a little simpler. So you want to log on to a site. To do this, the website first asks for your email and your account password. The next authentication step is when your site asks you to type in a phone number in order for you to receive a text message containing a code. When you successfully type this code into the required field on the website, you have passed the second of two authentication factors. Simple, right?
By implementing this option on your website, you can significantly reduce the risk of unwanted attacks and fraud. And you're sending your clients a clear message that you care about their safety.
Choose a secure payment system
A large number of online businesses want to send their products on the internet. But the largest number of customers will not order a product unless they trust the online payment systems integrated on your website. In addition, customers often opt out if they do not see that their preferred payment method is available on the site. Ideally, you should offer them both.
Laganoo online payment is a completely secure online payment system. By implementing it onto your website, you can sell your products and be sure that you are providing a great solution to your customers.
If you want to know more about Laganoo online payment system, you can do it here.
Be an example for your customers
Like we did with this blog, you too can educate your followers and clients. Inform them about the ways they can protect themselves from online fraud. You can do this through your social media profiles, by sending emails, by writing an educational blog, etc. This can be a great opportunity for you to show a few things. The first is that you really know what you're talking about, the second is that you can offer an adequate solution to your clients.
You can also present them with ways in which you make sure your website is up to date and secure.
To make sure it really is, here is a little list you can follow:
- Use strong passwords
- Update your software on a regular bases
- Use SSL that is up to date (this is implied if you created a store using the Laganoo platform)
This also goes without saying if you let our team create a website for you.
If you want a website that is safe, and whose safety is verified by a team of experts, contact us for more information.
Wondering what Laganoo omnichannel ecommerce platform stands for?
Omnichannel is a term relating to sales that can take place on more than one channel. These channels include mobile, laptop or physical store shopping. Laganoo omnichannel platform aims to provide flawless customer experience on all channels used for sales.
Ecommerce - short for electronic commerce i.e. online trade.
Platform - is a software used to host any type of application or service. In this case it relates to websites and ecommerce stores.
Hope this explains it for you!
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