Shtrikarica - How the crocheted handbag brand became available to a large audience on the internet

"When it comes to sales and direct communication with potential customers, who are there just to buy a product, a website, and an online store are the right choice for a business."

Jovana Djurisic, entrepreneur and owner of Shtrikarica

About our client Shtrikarica

Shtrikarica is a brand of crocheted bags made from recycled materials. Dedicated to eco-sustainability and preserving tradition, all Shtrikarica products are 100% handmade.

Shtrikarica can make custom products for its customers. The very idea of starting the brand came to mind when the owner, Jovana, watched her mother make products for personal use.

 

Challenge 

How to offer everything in one place and present the business to a larger market  

By appreciating the value of her idea to create sustainable products, Shtrikarica felt that its brand deserved to be presented to a wide internet market. Before having a website, Shtrikarica's products were sold in various physical stores. That is where most potential customers found out about the brand and then often searched for their products online. Customers also wanted to find the nearest stores where they can buy their products with ease. This is why the Shtrikarica owner thought that the best solution was to present their offer in one place, on the internet.

 

Solution

Ecommerce website for selling handmade accessories  

To spread the idea of creative business stories as well as to present a unique offer and direct online sales, Shtrikarica felt that they needed a visually simple website. In addition, they wanted it to describe their offer uniquely. On that occasion, they decided to contact Laganoo to fulfill these wishes. They found out about Laganoo by browsing social media. The  Shtrikarica team believes that social networks are an ideal place for communication, promotion, and spreading brand awareness. However,  when it comes to sales and direct communication with potential customers, a website is a much better solution.

Start selling online and use all the benefits of digital marketing now.

Result

• Shtrikarica product offer available in one place  

• Better brand awareness on the Internet

• Increasing number of  inquiries about products from recycled materials
  
  

Potential customers can now easily find all Shtrikarica products on the www.shtrikarica.me website. Thanks to the option to independently add new products and manage the online store, Shtrikarica now manages its online sales from anywhere. At the same time,  they enable their customers to order products quickly and easily.

 

 

"Laganoo has shown that it recognizes and supports quality business stories. When creating the site, we were free to exchange ideas and come up with a visual content that describes our story in a very simple and unique way."

Jovana Djurisic, entrepreneur and owner of Shtrikarica

 

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